Thursday, 28 January 2010

US Vs. UK: The Demon King Covers

US // UK

I like both of these covers, but my favourite is the US one. It's so eye-catching and well designed, and the actual cover is shiny and foiled. I do like the UK one, but I don't think it would grab me as much.

This is yet another example of the same book being aimed at different markets. In the US, The Demon King is YA fantasy, but over here it's being published as adult fantasy. I think it's really interesting how different countries can take the same text and sell it to an older age group. The same thing happened with Graceling and Fire, and doesn't seem to have done them any harm.

Which cover do you prefer? And do you think it will do well in an adult market?

24 comments:

Marie said...

I prefer the US cover, as you said is more eye-catching. I don't know if the UK cover will grab the attention of an adult group, is too simple, but that's my opinion.

Yagiz [Between Two Books] said...

I think the UK cover looks nicer. It's cleaner... more straight to the point :).

Sarah said...

I actually prefer the UK cover. I like the medallion on the US cover but I think it gets lost in the colour of the background

Shweta said...

UK cover is more appealing I feel. US cover has that 'seen it somewhere before' feel to it

Jami said...

You're right, the US one does have a more YA feel. I didn't know they tried to market to different ages in other countries. I do perfer the US one, but I love the blue on the UK one.

Steph Su said...

I actually think that the gap between adult and YA fantasy is rapidly closing. There's just so much that a talented writer can do in the field of fantasy. I'm also a fan of the US cover--and a copy of this book should be on its way to me soon! I'm so excited!

Luisa at Chicklish said...

The adult/YA thing happened with Eon:Dragoneye by Alison Goodman too (only I can't remember which way round now!) I prefer the UK cover here - it stands out more, I think.

YA Vampire Books said...

Hard one! I'll go with the US cover though.

Becky said...

What is it with me? I like the UK one. We always seem to differ in our preferences. I dislike the snake on the US one which is what really puts me off. I'm not sure how well adult fantasy sells over here being someone who generally reads MG and YA. I hardly ever look in the adult section LOL. I only find out about these cross-overs through blogging!

Andrea said...

I think the US. It reminds me a little of The Neverending Story.

Sasha said...

I like the US cover more! I can see that the design for the UK cover would appeal more to adults because it's simpler and the US one looks more suited for YA because it looks like it's a very exciting book! :)

So Many Books, So Little Time said...

I have to admit that I don't really like either, though I think the UK one will sell well.

Nikki @ Bookizzle said...

US! I love the dark background and the Earthy tones. Although I DO like the UK cover, I just think it's too simple for this book.

I Want To Read That said...

I really like the UK one:)

Lauren said...

I really prefer the UK cover. I actually like it best when a crossover title is aimed at both markets, like with Genesis.

The Book Owl said...

I like the US cover. It has more color, and isn't as plain.

vvb32 reads said...

i like both covers. you know the u.s. one appeals to the females (the necklace)and the u.k. to the males (the scepter). so along with the age appeal there's some sex appeal too ;-D

Bookworm said...

Both are awesome. I really like the white, eyecatching background for the UK, but you're right: the US one is just simply AWESOME. (:

Sab H. said...

I am so so in love with this US cover! It's actually shinny when you see it in person! I do like the UK one but I don't think white works for Fantasy... :D

Book Chick City said...

Ooh this is a difficult one, but I think I'm going to go for the UK cover. It's cleaner whereas the US is a bit hard to make out, but maybe that's because I'm looking at an image and not th real thing. But I stand by my decision, UK!

Book Monster said...

US is more eye catching, it the one that attracted me to read it!! or to put it on my tbr list

Natasa said...

I think I definitely prefer the UK one. Somehow I never do come across covers that have white backgrounds, so my eyes tend to latch on to the covers that DO have them :)

I've just started a book blog myself and I got the idea of comparing covers from this blog :D Please do tell me what you think!

http://thereadingbuilding.wordpress.com/

All the best,
Natasa

Jessica Kennedy said...

I like them both too but I love the staff on the UK one. :)

Kate said...

I much prefer the US cover!