Saturday, 1 February 2014

Making of The Dark Inside Blog Tour: Kat McKenna Talks Working on the Book!

The Dark Inside by Rupert Wallis was published by Simon and Schuster in the UK yesterday and to celebrate publication they've put together a great blog tour. Over seven posts on seven different sites you'll be able to find out all about The Dark Inside's path to publication, as well as exactly what goes on behind the scenes in bringing a book from manuscript to bookshop shelf. Cool, right?

Here's more information about The Dark Inside:
The House on the Hill has been abandoned for as long as James can remember. So when he discovers Webster, a drifter, hiding there, he's instantly curious about the story behind the homeless man. What is he running from? Afflicted by a dark curse, Webster is no longer who he used to be. But there is said to be a cure and it might just be that by helping Webster, James will find some solace of his own. Together they embark on a journey, not knowing that what they discover will impact them both in ways they never imagined.
Marketing and publicity extraordinaire Kat McKenna has written about what it was like to work on The Dark Inside, and you can see her post below. Thank you, Kat! I hope you guys find this interesting - I don't know about you, but I love hearing about life in publishing!

Now, over to the lovely Kat...


It’s an absolute dream to have a book land on your desk that you absolutely adore. When you’re a publicist, it makes your brain start ticking overtime. Your fingers start twitching – you want to send copies to EVERYBODY you know. I have been very lucky to work on lots of wonderful books, and The Dark Inside by Rupert Wallis is no exception.
Those of you who are reading this blog post and have already heard me talk about The Dark Inside will know that I am such a huge fan of this book. I’m a fan of it on a professional level, but also personally. I can’t shut up about it. I’ve tweeted, texted, verbalised my love for it.
I very clearly remember the manuscript coming in to us on submission and being completely swept away by it. This special, haunting, sparely written thing – by a debut author! When I read such brilliant books, my immediate instinct is to want to be involved in its journey. And so being allowed to look after Rupert’s PR and marketing journey was something I was very excited about. In fact, I think I probably bullied everybody else in my team until they let me do so ;)
A publicist’s job (in a nutshell) is to tell other people how much you love a book, and why they should love it too. This makes for a very nice career, although it can be hard to make people stand up and take notice. Deciding to proof a book is something that gives it a great start – it tells people that this is something you can’t wait for them to read, that a finished copy just won’t do. So of course we distributed proof copies of The Dark Inside to as many people (booksellers, journalists, bloggers and other influencers) as we could. We asked reading groups to give it a chance. We took the proofs to library conferences. We gave them away to GoodReads users. The fact that The Dark Inside already has 14 five-star ratings on GoodReads (and is sitting on over 250 GR shelves) before it’s published… that’s a good sign. It means I’ve done something right – and of course, that it’s a bloody brilliant book.
A book like The Dark Inside is begging to be read. This makes a publicist’s job take on a whole new level – knowing that everybody you are sending it to is going to love it, makes the pitching stage a dream. The Dark Inside truly appeals across all levels and can be enjoyed so thoroughly by teenagers, adults, teachers, librarians, national journalists, teen press, bloggers… the list goes on. And this makes for an exciting position for a publicist to be in!
One of the biggest thrills for me, as we approach publication, is getting notes from these journalists and influencers and readers telling me how much they love a book I’ve sent them. In the case of Rupert’s novel, every review has been unanimously positive, and when you keep getting gorgeous early reviews it’s a brilliant feeling. So I wanted to share just a sampling of the review The Dark Inside received from the Bookbag, as I believe it says more about the book – and my small part in its exciting journey - than I possibly can:
“Oh. Oh, oh, oh. The Dark Inside is a lovely book. Firstly, and perhaps most importantly, it's beautifully written in smooth, elegant prose. It's precise and clear but it's also lyrical and an absolute delight to read. I felt utterly surrounded by the story as I read and I really felt a sense of loss when I got to the last page. I wanted it to go on forever.” The BookBag 
I wouldn’t be doing my job if I didn’t finish this piece by insisting that you all read The Dark Inside right now. Put down the book you're reading and Pick up Rupert’s! I promise it will make your day.
If any bloggers would like to request a copy for review, please do drop me tweet @katmckenna_ and I will do my best to put a copy in your hands.



maya said...

Sounds fantastic - I'll definitely keep an eye out for it.

Jesse Owen said...

The more and more I hear about this book the more and more I want to read it!

And I also love taking a peek at the other side of publishing - fab post Kat! :)